Protecting the brand that protects the west. This project, done at Javelina, helped Western Resource Advocates rebrand their long-standing organization. Knowing that the western states of the United States needs protecting to avoid key areas being developed, drilled, or used for means other than preservation.

Our project helped WRA prepare for the next several decades of fighting for our beautiful nature and helped a wide-spread, large non-profit organization find its true voice.

The brand guide to build the Western Resource Advocates voice.