EXPERIENCE
Author & Owner, Nerdy Things Publishing
Project Manager, FiveStone
January 2018 to November 2020
Coordinating with a cross-disciplinary team to build insightful brands and well-supported strategy. Tracking progress, budget, staff capacity through project management programs and staffing tools. Engaging with clients to set expectations, understand specifications for delivery on projects and assets, and establish strong client-agency relationships to inform process.
Marketing Director, Spine Press + Post
April 2017 to March 2020
Handling creative and copywriting, from marketing strategies to video scripts, it was writing and creating marketing for clients. Creating integrated strategies customized to the client consumers and writing compelling copy, as well as proofreading and technical writing for documentation created by others to ensure a singular voice, meticulous grammar, and professionally polished materials to best represent their products and services.
Content Creator, Vladimir Jones
May 2016 to April 2017
Responsible for concepting, writing and producing content specifically for clients’ social channels. Worked collaboratively with copywriters, art directors, content strategists and production—as well as other agency staff—solved for unique challenges from cross-channel integrated campaigns to one-off social posts. Took on challenges with passion and purpose to represent the “voice” of every brand and campaign.
Broadcast & Digital Producer, Vladimir Jones
January 2014 to April 2017
If it lived on a device or a screen, it went through production. Radio, television, websites, digital display, there were no limits to what the job required. Digital experience included optimization and strategy recommendations, management of large CMS for website creation & search integration. In addition, copywriting on new business materials and client work provided creative avenue.
Integrated Production Coordinator, Vladimir Jones
July 2012 to January 2014
Facilitate multiple departments at a full-service ad agency from concept to creative layouts to ad trafficking. Worked across all platforms of digital media including, but not limited to, radio, online, social media, expandable rich media units, video and television. A wide variety of approaches and campaign launches required for massive digital production capabilities and challenges.
Writer,Examiner
August 2011 to July 2012
Writing dynamically creative articles to inform, and engage local Denver community. Covering live events, interviewing key individuals for feature articles. Pitching articles to the editor and local event managers. Building social media interactions and engaging content through organic search content.
Co-Owner, A Film Company
July 2004 to August 2008
Massive project management in a small company requiring freelance support and vendor relationships when necessary. Juggling video projects of varying involvement from small edits to website videos to independent feature film production. New business pitch writing and creative writing for spots and video production.
EDUCATION
Google AdWords, Certification
April 2014 to Present
Professional accreditation as a Google online advertising professional. Active demonstration of proficiency in basic and advanced elements of AdWords.
Retail Marketing Academy, Certification
October 2017
Coursework on implementing newsletter signups with social media campaigns. Process includes Brand and Messaging, Power Editor tools and applications, audience research and definition, creating collector and consumer nurturing sequences, as well as promotional calendars and reporting dissections to establish the best return on investment.
Denver Ad Club, NEXT Creatives; Copywriting
April to May 2013
In-depth copywriting mentorship program to create profile ready campaigns with leadership from some of the most influential copywriters, creative & art directors in the Denver area.
Regis University, Master of Business Administration; Marketing
May 2010 to May 2013
Extensive MBA program with a curriculum catered by faculty in a combination of in-class instruction and online courses and business management simulations. GPA: 3.759
University of Northern Colorado, Bachelor of Arts; Theatre Arts
Sept. 2000 – December 2004
Minors in Writing and Journalism to create a strong understanding of the written word and cultivate the visual and performing arts. Dean’s Award for Academic Achievement.
AWARDS & RECOGNITION
2018
- Jenkins Group: Living Now Book Award
- Bronze
2017
- American Advertising Foundation: Colorado ADDYS
- Best of Show: Integrated Advertising Campaign
- Best of Broadcast: “Change the Current” Series
- Gold: Integrated Advertising Campaign
- Gold: Internet Commercial “Holiday Lights”
- One Club Denver
- Silver: Brand Campaign
- E Source Awards
- Best Broadcast Radio Ad
- American Public Power Association
- Award of Excellence in Social
- Award of Excellence in Web
2016
- AdAge Healthcare Marketing Awards
- Social Media Campaign of the Year
- AdClub Denver: The Fifty
- People’s Choice Award: Sizzler’s “1991derful”
- Fifty Award: Cochlear, Bright by Three & Hyde Park
- Art Directors Club of Denver
- One Show: Best Broadcast Design
2015
- Business Marketing Association:
- Gold Key Award
2014
- Digital PR Awards
- Business Marketing Association
- Silver Key Award
2013
- Business Marketing Association
- Silver Key Award
I have been employed since 1998. However, the gaps in my work experience are of little to no value regarding my current career path, mostly retail and education.
Tom Fowlery 