Gazelles Growth Institute – Scaling Up

Screenshot (3)Complete funnel marketing campaign from video script and website copy, free incentive promotion for a webinar to detailed social sales campaigns with specific behavior targeting. Writing also included work for multiple courses, company-wide newsletters to clients, email chains for increasing urgency and segment-based messaging. Client work included writing on an international level with approvals arriving in multiple time-zones in North America, Europe, and Asia.

  • 13-Section Course Landing Pages
  • Hundreds of Social Media Posts
    • Based on Segmentation, Target Behavior, Funnel Campaign, Timing & Urgency
    • Messaging and Approach Variations for Platform
    • Writing multiple posts for company pages as well as personal pages, requiring adaptation of voice and copy approach
    • Social copy written& customized based on ad specifications for Facebook, YouTube, Twitter, Instagram & LinkedIn
  • Over 2-Dozen Emails
    • Promotions based on Free Webinars, Limited-Enrollment Master Courses, and Master Accreditation Program
  • Video Scripts for Animation & Live Action

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