Complete funnel marketing campaign from video script and website copy, free incentive promotion for a webinar to detailed social sales campaigns with specific behavior targeting. Writing also included work for multiple courses, company-wide newsletters to clients, email chains for increasing urgency and segment-based messaging. Client work included writing on an international level with approvals arriving in multiple time-zones in North America, Europe, and Asia.
- 13-Section Course Landing Pages
- Hundreds of Social Media Posts
- Based on Segmentation, Target Behavior, Funnel Campaign, Timing & Urgency
- Messaging and Approach Variations for Platform
- Writing multiple posts for company pages as well as personal pages, requiring adaptation of voice and copy approach
- Social copy written& customized based on ad specifications for Facebook, YouTube, Twitter, Instagram & LinkedIn
- Over 2-Dozen Emails
- Promotions based on Free Webinars, Limited-Enrollment Master Courses, and Master Accreditation Program
- Video Scripts for Animation & Live Action
Tom Fowlery 